Oreo has launched a partnership with Pac-Man involving special-edition cookies and packaging inspired by the classic videogame, as well as an on-pack promotion.

The biscuit brand has released six limited-edition cookies with designs inspired by Pac-Man, alongside limited packaging.

Shoppers can scan each individual Oreo cookie with their phone camera, or enter the barcode from any participating pack, to be in with a chance of winning prizes.

Oreo and Xbox launch on-pack promo with special edition cookies

These prizes include a playable Mini Oreo Pac-Man Arcade, an Oreo Pac-Man arcade cabinet, and a holiday to Japan with a visit to Bandai Namco’s new gaming centre.

The promotion will be live on Oreo.eu from 15 January. Oreo will be supporting it through its social media channels.

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