Emmi Group is kicking off a marketing campaign for its Onken Yogurt range in partnership with comedian and actor, Paddy McGuinness.
The ‘Feed their Inner Happiness’ campaign will be running for one-year, with a series of digital ads set to run from April.
The advert aims to focus on relatable moments and meal occasions. It will run across multiple channels from April till October.
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Onken is the official sponsor of McGuiness’ Nearly There Tour, which starts in October.
Mathilde Van Roon, head of Onken, Emmi UK, said, “We all lead such busy lives that it’s harder than ever to enjoy some quality time for yourself.
“That’s why we’ve teamed up with Paddy to encourage the nation to make time to feed their inner happiness, with Onken.”
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