Old El Paso has launched a campaign, ‘Make Some Noise for your Home Team’ as part of its continued partnership with Team GB ahead of the Paris Olympic Games this summer.

The campaign includes a nationwide on-pack promotion across the brand’s entire portfolio, as well as a digital and social media campaign featuring brand ambassadors from Team GB.

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The on-pack promotion is offering shoppers the chance to win VIP tickets to experience the games in person by scanning QR codes on participating packs.

Brand ambassadors appearing in the campaign include double Olympic swimming champion Tom Dean OBE, silver medal-winning weightlifter, Emily Campbell, three-time Olympic diving medallist Jack Laugher MBE and current BMX Olympic gold medal winner, Bethany Shriever

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