Ocean Spray confirms June convenience launch for Pink Cranberry

• Product: Ocean Spray Pink Cranberry
• Supplier: Ocean Spray
• RRP: TBC
• Available: June 2024

Ocean Spray has confirmed it will be launching its chilled Pink Cranberry still juice 1l carton to convenience stores this June.

The supplier told Better Retailing it would be available in “most major symbol groups, cash & carry and wholesalers”.

Both chilled and ambient versions will be available.

Pink Cranberry originally launched in September 2023 in Sainsbury’s and Morrisons with a £1.85 RRP, before expanding to Tesco this April.

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The expansion comes as Ocean Spray has seen volume sales go up by more than 10% in the past year, compared to an overall juice and juice drinks category decline of 8%.

Jo Dickinson, senior UK marketing manager for Ocean Spray, said: “When we developed Pink Cranberry, not only did we want to make sure it appealed to a younger generation of cranberry drinkers, we also wanted it to have wider appeal outside of the breakfast occasion, because we know that younger consumers are looking to drink juice differently from previous generations.

“Pink’s fruitier and lighter taste profile means it appeals to a wider audience and makes it more versatile, offering refreshment at different times of the day such as lunchtime, early evening or as an afternoon pick me up.  As well as drinking it on its own or served over ice, it’s also great as a mixer in cocktails, mocktails and smoothies.”

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