Mars Chocolate Drinks and Treats (MCD&T) has launched its first television campaign for Snickers Ice Cream in the UK.

The £1.26m marketing campaign entitled ‘Nothing satisfies sore’ will broadcast across mainstream TV channels and online broadcast streaming platforms until August 2023.

It will advertise Snickers Ice Cream products during the UK’s peak ice cream season.

The campaign is set to reach 60% of adults this summer.

The ice cream opportunity: scoop up cool profits all year round

It comes as the supplier’s ice cream range has seen strong growth, according to Michelle Frost, general manager at MCD&T.

“Across the overall ice cream market in 2022, our portfolio of Mars branded ice creams grew by £11.5m, equating to a 41% share of the total ice cream market growth,” she said.

“Snickers Ice Cream products are one of our bestselling from the range and we are using this opportunity to speak to our trusted brand fans through mainstream media and to introduce Snickers Ice Cream to younger adults through social media.”

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