Nomadic has launched a year-long national sampling campaign called “Nomadic On Tour,” aiming to put its snacks and meals in the hands of busy consumers. The initiative forms part of the brand’s most comprehensive marketing plan to date.

The campaign kicks off at the National Running Show in Birmingham on 25-26 January, followed by street-level sampling in the city centre the next day. Around 25,000 “Good To Go” pouched snacks will be distributed during the initial phase.

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Throughout 2025, Nomadic will expand its efforts to cities across the UK. The programme will also include workplace sampling, targeting NHS and emergency service workers.

Michelle Bloom, marketing manager at Nomadic, said: “We’re committed to getting real food into the hands of people who’re on the front lines of life, in whatever situation. With such a broad range of products, we’re able to match occasions with the ideal snack or meal. For instance, our Good To Go pouches are ideal for busy people who’re constantly moving or on their feet – they’re not just balanced and filling in terms of protein and fibre, but light to carry and resealable.”  

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