Nomadic has launched Good To Go, its first range of pouched snacks, in Spar stores.
The range consists of 150g pouches in Mango & Passionfruit, Raspberry & Blueberry and Banana & Honey varieties, each with a £1.99 RRP.
Free from added sugar, they are best served chilled , but are ambient and have a four-month self life, giving retailers flexibility in where they display them.
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Bethan Miles, Nomadic’s marketing manager, said: “Aside from being firmly aimed at busy people who need handy and easy-to-consume snacks, Good To Go pouches are the first in the market to be targeted at adults that contain smooth oats.
“This helps make them a great source of both protein and fibre. Portable, filling and nourishing, they’re perfect for people who have to keep moving, or are on the go, all-day long. Expect more, similarly-focused, new products from us this year.”
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