• Product: Klar nicotine pouches
• Supplier: Emplicure Group
• RRP: £4.49
• Available from: Nisa, Appleby Westward, Aquavape

New nicotine-pouch brand Klar has launched in the UK and is available to independent retailers via Nisa, Appleby Westward and Aquavape.

The nicotine pouches, developed by Swedish bioceramic company Emplicure, feature a technology called Seratek which delivers a more impactful nicotine “kick” with less nicotine consumption overall. They are also smaller than other pouches on the market.

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Klar is available in Mint and Citrus flavours, each at a range of strengths: Regular (3mg), Strong (6mg) and Extra Strong (9mg).

It had initially launched earlier this year in Sainsbury’s, Moto outlets and online via Haypp.com and Aquavape’s online platforms. A pack containing 24 pouches currently has an RRP of £4.49 on Haypp.com.

Tomas Hammargren, chief risk reduction officer at Klar, said: “The launch of Klar in the UK today brings a totally new way of experiencing nicotine to users. Thanks to our cutting-edge, bioceramic technology, people can achieve the calm, clarity and focus that they look to through using nicotine, but in a way that’s more efficient, impactful and controlled.”

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