• Product: Sides Strips Buffalo Chicken, Chipotle Steak, Korean BBQ Steak
• Supplier: New World Foods
• RRP: £2.50
• Available: 3 April in One Stop

New World Foods has partnered with YouTube collective the Sidemen on the launch of meat snacking range Sides Strips.

Named for the group’s chain of fried chicken shops, the range is launching into convenience through 1,000 One Stop stores from 3 April.

It is initially launching in Buffalo Chicken, Chipotle Steak and Korean BBQ Steak varieties, with a £2.50 RRP. Each variety is gluten-free and made with halal meat.

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The Sidemen – which counts Prime co-creator KSI among its membership – has more than 150 million combined subscribers across its channels. It has already launched Best breakfast cereal into Tesco stores earlier this year.

James Newitt, New World Foods chief executive, said: “This marks the beginning of an expanding range of healthy snacking products that will excite new and old meat snacking consumers. I look forward to seeing how customers react to these brilliant products.”

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