Mars Chocolate Drinks & Treats has announced the launch of its Twix Secret Centre Biscuits.
Each 132g pack contains eight biscuits with an RRP of £1.69.
The launch will initially be available from Home Bargains and will roll out to wholesale and convenience channels in March and April.
Michelle Frost, general manager at Mars Chocolate and Treats said: “Our Secret Centre Biscuits range have added more than £680k to the category.
“We expect the new Twix Secret Centre Biscuits to accelerate this growth even further, bringing Twix fans to the biscuit aisle.”
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