• Product: Monster Nitro Cosmic Peach
• Supplier: Coca-Cola Europacific Partners
• RRP: £1.49 PMP
• Available: now

Coca-Cola Europacific Partners (CCEP) has launched a new variety in its Monster Energy Additions range: Monster Nitro Cosmic Peach.

The new product, which combines the Monster Energy blend with a light peach and citrus flavour, is available in 500ml cans price-marked at £1.49.

The cans feature a distinctive design with a bright orange background and the Monster claw logo.

Monster Nitro Cosmic Peach builds on the success of Monster Nitro Super Dry, which has generated £6.4 million in sales since its launch in May 2021.

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CCEP’s Monster brand has seen significant growth over the past year, adding £108.5 million to its retail value.

The brand continues to experience double-digit volume growth, with the flavoured energy drinks segment increasing by 16.8% in value.

The Additions range, which includes various special edition and Nitro variants, has also seen a 9% increase in value, contributing £38.5m in sales over the last year.

One of the latest additions, Monster Lewis Hamilton Zero Sugar, was the top new energy drink product of 2023 in Great Britain.

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB., noted that innovation has been crucial to Monster’s growth, with the brand becoming the fastest-growing major energy brand in Great Britain.

She highlighted that PMPs, like the new Cosmic Peach variant, are particularly valued in convenience stores for providing reassurance of value to consumers.

Retailers can request point-of-sale materials and digital assets for the new flavour through My.CCEP.com.

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