New Mr Kipling Banana Slices as part of Despicable Me 4 tie-up

• Product: Mr Kipling Banana Slices
• Supplier: Premier Foods
• RRP: £2
• Available: until 23 September

Premier Foods is partnering with Universal Studios on an on-pack promotion tying in with the upcoming film Despicable Me 4.

Running across 24 products in the Mr Kipling, Ambrosia and Angel Delight ranges, the promotion gives consumers the chance to win more than 250 prizes, including two family holidays to America, cinema tickets and Despicable Me 4-themed merchandise.

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Mr Kipling is also launching limited-edition Banana Slices, inspired by the popular Minions characters from the film series.

Naomi Shooman, global marketing director for sweet treats at Premier Foods, said: “Minions are going to be the cinema stars of this summer and we’re delighted to be bringing them into stores too. Our limited-edition Banana Slices are the perfect accompaniment for family adventures, and the on-pack promotion will create new opportunities and boost excitement for our retail partners.”

The promotion is being supported with in-store customer marketing and PoS.

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