Product: Pom-Bears Cheese and BBQ

Supplier: KP Snacks

Pom-Bear, the bear-shaped snack from KP Snacks, is launching two new flavors: Cheese and BBQ.

These new additions are available to stores, featuring modern packaging.

Both flavors are non-HFSS, vegan, gluten-free, and free from artificial colours and flavourings.

Pom-Bear will also return to television for the first time since 2018 with a new advertising campaign.

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The commercial, airing on 9 September, depicts a father and daughter sharing a bag of Pom-Bear, emphasising playful, spontaneous moments between parents and children.

The campaign, accompanied by radio and social media promotions, carries the tagline “Put a little Pom in your Day.”

The Cheese flavor is available in both multipacks and single packs, while the BBQ flavor will be offered in multipacks.

These new options join the existing Original flavor in the Pom-Bear lineup, which continues to be a popular choice in the family snacking category.

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