Pladis has unveiled its sweet biscuit range for Christmas 2023, featuring new launches from McVitie’s alongside returning popular lines.

The supplier hopes the range will help retailers tap into the sweet seasonal biscuits opportunity, sales of which topped £150m in 2022.

Among the launches for this year is the McVitie’s Jaffa Tree (RRP £3), a tree-shaped carton with a selection of Jaffa Cakes treats.

Also new for 2023 is the McVitie’s Penguin Cracker. This stocking filler features three unique pack designs. It is available in cases of 12, which include Penguin bars, Mini Penguins Pack and a festive party hat, at an RRP of £1.25.

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Returning lines include McVitie’s Victoria Chocolate Creations, which has been given a packaging refresh to feel like consumers are opening a present. It is available in a 340g box (RRP £6.75) which contains eight biscuit varieties across milk, white and dark chocolate.

Also making a return is the McVitie’s Victoria premium biscuit assortment, available in fully recyclable 275g (RRP £5) and 550 (RRP £7) boxes.

McVitie’s Family Circle is also available in a 400g seasonally-themed box at an RRP of £2.50.

The Jaffa Cakes Christmas Pole is also making a return after being the fourth-bestselling novelty product last year, in a pack of 40 Original Jaffa Cakes with a ‘Santa stop here’ crafting activity (RRP £3.75).

Finally, McVitie’s Santa Snacks Chocolate Cake Bars is returning for the fourth year running, in packs of seven individually wrapped bars, at an RRP of £1.50.

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“Sales of sweet seasonal biscuits reached new heights last year, so we know consumers are hungry for festive treats,” said James King, marketing director McVitie’s at Pladis UK&I. “But they’re also after something new, particularly at Christmas, so it’s a great opportunity to shake things up a little, catch shoppers’ eyes in store, and get on their shopping lists.

“That’s why we’re giving some of our most-loved seasonal favourites a makeover for Christmas 2023 – to create fresh appeal for all our favourites, whilst also making sure we’re catering to shoppers seeking unique novelty products for the festive season.

“And, with biscuit gifting proving more popular than ever and growing 25% year on year, we’re confident we’ve hit the right formula to inspire shoppers and drive further value into the seasonal biscuit opportunity.”

The range will be supported by the ‘Ready, steady, Christmas’ campaign.

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