• Product: Tango Raspberry Blast, Cherry Blast
• Supplier: Britvic
• RRP: £1.99 (500ml)
• Available: 22 April

Britvic is launching Tango Blast, a limited-edition range of Tango drinks based on its Ice Blast frozen flavours, available exclusively to the convenience channel.

The range is launching in Raspberry Blast and Cherry Blast varieties from 22 April. Both varieties are free from artificial colours and flavours and are vegan.

The supplier is targeting Gen Z shoppers with the range, bringing across the colours and branding from the frozen range to promote standout on shelf.

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Ben Parker, retail commercial director at Britvic, said: “We know this has been an anticipated launch, and we’re pleased to finally announce the exclusive launch to the convenience channel. As well as the delicious flavours, the eye-catching packaging and vibrant liquids will make Tango Blast unmissable on shelves and in chillers. So, we expect the launch to appeal to fans of the brand who have come to expect something bold and different from Tango, while attracting new shoppers too.

“The demand for on-the-go soft drinks has increased, shown by the 57% of people who had purchased soft drinks saying it was the​ main reason they went to their local convenience store. In addition, 34% of shoppers will go without or elsewhere if they’re not happy with the to-go drinks available. The category presents a huge opportunity in the channel, which is why we’re supporting it with the exclusive launch of the already popular Tango Ice Blast flavours in a ready-to-drink format.”

Britvic will support the launch with social media and in-store PoS. Currently, Tango is worth more tahn £98.5m in retail sales and is in 16% growth.

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