New Echo Falls Fruit Fusion gets timed Booker exclusivity

Accolade Wines is launching a new variety of Echo Falls, Watermelon & Kiwi Fruit Fusion, exclusively for Booker customers this Spring.

The new variety (9% ABV) will be available from the wholesaler from March until May at an RRP of £5.50.

The supplier says it will appeal to a younger adult demographic as it taps into a demand for RTD cocktails and sweet ciders, in an attempt to convert drinkers of those products to fruit wines.

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Maggie Applegate, brand manager at Echo Falls, said: “We’re pleased to go above and beyond for Booker customers with this exclusive launch of a delicious new flavour.

“We recognise retailers looking to attract young shoppers must be able to rely on Echo Falls, and expanding our Fruit Fusion range ensures they can do just that through their wholesaler.”

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