• Product: Weetabix Crispy Minis Caramelised Biscuit
• Supplier: Weetabix
• RRP: £3.49
• Available from: One Stop, Nisa, Booker, Spar and Unitas

Weetabix Crispy Minis has teamed up with 16-year old Olympic skateboarder Lola Tambling, on a new campaign to highlight its latest flavour: Caramelised Biscuit.

Building on the success of the launch earlier this year, the campaign includes a 30-second advert – aimed at children and adults — featuring Tambling on a skateboard, dropping into a breakfast bowl filled with the new Crispy Minis. The ad ends with Tambling urging the viewer to “Drop some flavour into your bowl.”

The new breakfast cereal flavour is HFSS compliant, high in fibre and made with wholegrain wheat. It will be available across convenience and wholesale, including One Stop, Nisa, Booker, Spar, and Unitas, at an RRP of £3.49.

Kellogg’s kicks of second iteration of football camps

The campaign is backed by a £400,000 investment across VOD, social media, and experiential marketing, and will be shared at peak family moments to maximise awareness to its key audience.

Emily Hill, Weetabix Brand Manager, said: “Weetabix Crispy Minis Caramelised Biscuit has already proven to be a hit since launching earlier this year. Now, we’re turning up the excitement with an interactive, high-energy campaign that encourages families to get moving, fuelled by a tasty, wholegrain breakfast. Partnering with Lola Tambling is the perfect way to bring this to life.”

Read more product news