Sweetdreams has announced the introduction of Choc Nibbles £1 pricemarked packs (PMPs) into the convenience sector.
The rollout includes its popular 135g sharing bags in Original, Mint, Orange, Birthday Cake and Toffee Crumble flavours, as well as the new 120g Original Choc Nibbles bar, which are all now available at the price point of £1.
Sweetdreams’ decision to launch new PMPs comes as research from Lumina Intelligence shows seven out of 10 impulse shoppers prefer PMPs over non-pricemarked products.
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James Jeffery, head of sales at Sweetdreams Ltd, said: “With the cost of living crisis, customers are looking for value for money when making purchasing decisions. PMPs have gained renewed importance as they counter-inflated prices and boost shopper satisfaction.
“Choc Nibbles always represents great value in the chocolate confectionery category. It is a fun, unique product that stands out from the crowd for its quirky appearance.
“Our commitment to delivering great consumer value while offering strong retailer margins is evident with our £1 PMPs. The strategic launch of our £1 PMP range meets the needs of value-conscious shoppers and supports retailer growth. These packs are essential stock items and primary growth drivers in the convenience sector.”
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