Nestlé Lindahls has launched its first multi-channel animation campaign, Good Move, running from 24 February to 31 March 2025. The campaign will air across ITV, Sky, Channel 5, Channel 4, Food Network, BVOD, and social media platforms.

Aimed at supporting all fitness journeys, the stop-motion-style campaign moves away from high-intensity fitness messaging, promoting Lindahls’ high-protein, fat-free, low-sugar Kvarg. Each pot contains 15g of protein and comes in flavours such as Raspberry, Vanilla, White Chocolate, and Stracciatella.

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Available in major UK supermarkets, the campaign encourages consumers to share their own #GoodMove moments on social media.

The campaign builds on the original Good Move initiative launched in 2024, which saw Lindahls products purchased by over two million UK households. Matt Davis, marketing manager at Lactalis Nestlé Chilled Dairy, highlighted the brand’s focus on supporting customers at all stages of their fitness journey.

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