Nestlé UK & Ireland has announced the discontinuation of its Breakaway and Yorkie Biscuit chocolate biscuit bars from this March.
The supplier said the bars had seen declining sales in recent years, and were cut “to make way for investment and innovation across the FMCG company’s wider portfolio of products”.
This follows from its delisting the Caramac bar last year.
A spokesperson for Nestlé UK & Ireland said: “We know fans will be disappointed to see it go, but it’s time for us to say goodbye to Breakaway.
Nestlé discontinues Caramac bar
“We have seen a decline in the sales of Breakaway over the past few years and unfortunately, we had to make the difficult decision to discontinue it.”
“By saying goodbye to Breakaway, we can focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ taste buds.”
The spokesperson added: “While we know it’s sad to see Yorkie Biscuit go, we want to assure shoppers that we have plenty of exciting new products lined up for 2024. Watch this space.”
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