Müller launches £1.69 PMP Cadbury Milkshakes

• Product: Cadbury Milkshake £1.69 PMP
• Supplier: Müller Yogurt & Desserts
• Available: now

Müller Yogurt & Desserts is rolling out £1.69 price-marked packs (PMPs) across its 250ml Cadbury Milkshake range exclusively to wholesale and convenience.

The range’s Creamy Chocolate and Creamy Chocolate Caramel Flavour will now be available to independent retailers with the price-mark.

Sample a case of Cadbury Milkshakes

Currently, the flavoured milk category is worth £700m and is growing annually by 11%.

Both varieties are made with milk from British farms and Cadbury milk chocolate. They can be stored ambiently, with a three-month self life.

Müller will support the launch with out-of-home marketing and a wider multimedia campaign later this year. Retailers will also have access to bespoke PoS including wobblers and A4 window posters.

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