Accolade Wines‘ Mud House brand is partnering with holiday website Coolstays on a new on-pack promotion offering shoppers the chance to win a holiday getaway.

The promotion is live from 1 May until 30 September and offers 15 shoppers the chance to win a holiday with an additional £1,000 spending money. There will also be 100 Mud House-branded backpack made from recycled materials up for grabs.

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Coolstays specialises in offering unique and unusual places for holidaymakers across the world. The promotion will be supported by in-store PoS, influencer activity and social media content from Coolstays.

It forms part of Mud House’s wider ‘Taste a World of Adventure’ campaign.

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