Most Wanted Wines makes low/no debut with 0.5% Sauvignon Blanc can

Canned wine brand Most Wanted Wines has added a 0.5% ABV Sauvignon Blanc fizz can to its range, marking its debut in the low-/no-alcohol category.

The 200ml can is available to convenience retailers from LWC Drinks with a £2 RRP.

Its launch comes amid research from Wine Intelligence reporting that nearly 40% of regular wine drinkers, particularly younger adult ones, are proactively curbing their wine intake.

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Additionally, 86% of consumers prefer non-alcoholic drinks in a single-serve format, according to consumer research firm Attest.

Sarah Watkins, brand manager at Most Wanted Wines, said: “Our consumers wanted a convenient, alcohol-free option that aligns with their lifestyle choices, and we’re proud to have met that demand head-on. It’s our belief that, while taste remains paramount, the convenience and sustainability of the canned format are key differentiators in today’s evolving wine landscape.”

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