Coca-Cola Europacific Partners (CCEP) has announced the return of Monster Energy’s promotion in partnership with popular videogame series Call of Duty.

Live now until the end of the year, the promotion allows fans of the series to scan unique QR codes or enter codes found under ring pulls to unlock exclusive content in its newest entry, Call of Duty Black Ops 6.

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The supplier says the promotion is running across more of the Monster range than ever before. Participating lines across individual cans and multipacks include: Monster Original, Monster Zero Sugar, Absolute Zero, Ultra White, Ultra Rosa, Juiced Mango Loco, and Pipeline Punch.

Promotional packs feature the Cerberus logo inspired by the game, alongside the franchise-favourite character Ghost. Tie-in PoS is also available from my.CCEP.com.

CCEP will boost awareness of the partnership through Monster’s roster of gaming athletes across YouTube and streaming website Twitch, alongside “high-profile media partnerships”. Last year, users spent a combined 23 billion hours consuming Call of Duty content on Twitch.

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