Coca-Cola Europacific Partners (CCEP) has added a new Orange Dreamsicle variety to its Monster Reserve range, alongside the launch of two price-marked multipacks.
Orange Dreamsicle
Monster Reserve Orange Dreamsicle combines a citrusy orange flavour with creamy vanilla bean. It is the third Monster Reserve launch, joining White Pineapple and Watermelon, which are already worth nearly £5m in retail.
More than 47.7% of energy category innovation sales in the past year have come from new Monster launches.
Monster Original gets Zero Sugar variant
Helen Kerr, associate director of portfolio development at CCEP GB, said: “Monster’s new product innovation record leads the energy drinks category, and has helped Monster add an extra £98.3m worth of sales in the past year. The first two Monster Reserve variants have proven popular with fans that love full-on flavour and we’re confident that the new Monster Reserve Orange Dreamsicle won’t disappoint.”
Convenience retailers can request PoS from my.ccep.com.
New price-marked multipacks
CCEP is also launching price-marked multipacks of its Monster Juiced Mango Loco (£5.49) and Zero Sugar Lewis Hamilton (£4.99) varieties, which are worth £66.8m and £16.3m in value respectively.
“We know PMPs give shoppers a feeling that they’re getting better value for money, so in these challenging times the launch of price-marked multipacks for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton offers a point of difference that shoppers can’t get in larger stores and will help to drive sales for convenience retailers,” said Kerr.
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