Mondelēz International has unveiled its international festive range for 2024, featuring new treats and returning favourites.
The run-up to Christmas begins in September, with what Mondelēz is calling the fast start – when retailers should cater to big night in occasions by stocking sharing formats, multipacks and tablets.
As October arrives, shoppers start embracing the festive spirit. The Cadbury Puds range, which made a successful comeback in 2021, expands this year with new Cadbury Mini Puds. These 73g bags offer a bite-sized version of the festive treat.
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Elsewhere, Oreo joins the Christmas celebration with limited-edition Oreo Gingerbread cookies.
On top of this, for 2024 Mondelēz is bringing something unique to shoppers’ traditional advent countdown with the launch of the Cadbury Dairy Milk Creamy Advent Calendar, featuring 24 Cadbury Dairy Milk chocolates with a soft creamy filling.
Finally, the Cadbury medium Selection Box and Buttons Selection Box now feature card trays instead of plastic ones, and the striking redesigned Cadbury Roses tin is returning to shelves.
There are also returns for Dairy Milk Coins and the Winter Mint Crisp block, while updated planogram information will also be available on Mondelēz’s Snack Display website.
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