Mondelez International has launched a new campaign for Philadelphia, ‘You’ve got a friend in Philly’.

The campaign consists of a new TV and cinema advert alongside digital and social media activity to help retailers raise brand awareness and remind shoppers that the spread is a “friend in their fridge”.

Raphael Capitani, senior brand manager at Philadelphia, said: “Connecting over food and drink is one of the most popular ways for shoppers to spread friendship in their lives. Those little moments of connection can make all the difference to maintaining and improving relationships.

New campaign shows how meals are ‘Simply better’ with Philadelphia

“Philadelphia is already known as that friend in everyone’s fridge so whether it’s rustling up snacks together or exchanging tasty recipes, we’re encouraging shoppers and retailers alike to consider the importance of spreading friendship.

“We would recommend retailers ensure the full range of Philadelphia is well-stocked and visible throughout the new campaign to tap into the additional initial demand and interest from shoppers, as well as to encourage shoppers to get involved and spread friendship, not just at launch but beyond.”

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