Mondelez International is updating its Halls mentholated sweets with a new look aimed at increasing visibility and on-shelf standout.

The refresh comes as the brand has grown by 32% in the past year. It will retain its current flavour range.

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Cieran James, brand manager for Halls at Mondelez, said: “Halls is continuing to broaden its relevance across the hay fever season, and in the coughs and colds season we’re the fastest growing brand, with strong year-on-year growth.

“The new look will further unleash the power of the Halls brand, leveraging synergy with the global image of Halls to further build brand equity and bring our trusted, long-established brand into the modern milieu, heightening relevance and resonance with a broader range of shoppers. This way consumers can take on life with conviction and determination.”

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