Mondelez International and Lotus Bakeries have announced a strategic partnership which will see the launch of co-branded products.

The two suppliers aim to launch Cadbury and Biscoff co-branded products in the UK in early 2025.

They are also targeting Milka and Biscoff branded products in Europe, and are looking to expand the Lotus Biscoff brand in India.

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“This partnership will help accelerate our strategic focus on the cookies category by introducing a premium brand that is widely loved in numerous markets to a much wider audience.,” said Dirk Van de Put, chair and chief executive at Mondelez International.

“At the same time, we look forward to co-developing new, innovative chocolate flavours and formats in Europe, which will strengthen consumers’ already enduring loyalty to our two companies’ iconic brands.”

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