• Product: Mogu Mogu Zero Sugar Summer Berries, Zero Sugar Tropical Delight
• Supplier: ASCO Foods
• RRP: £1.10-£1.20
• Available: 1 March

Mogu Mogu is set to launch a Zero Sugar range in Summer Berries and Tropical Delight varieties, available from 1 March.

The new range is intended to drive penetration amount the seven out of 10 soft-drinks shoppers now seeking low or no-sugar beverages, according to the British Soft Drinks Association.

“Shoppers are becoming more health-conscious and are increasingly looking to add zero sugar drinks into their repertoires, but not at the expense of sacrificing taste or enjoyment. Flavour is still their number one priority,” says Ash Chadha – sales & marketing director at ASCO Foods.

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“With our new Zero Sugar range, we’ve been able to balance reducing sugar with delivering the signature Mogu Mogu ‘Sip. Chew. Feel’ experience and without compromising on taste.

“We’re also pleased to be debuting the range with two vibrant, refreshing flavours that will offer a totally new taste sensation for fans of Mogu Mogu, but which also complement our existing portfolio of bold, fruit-flavoured drinks. As a result, we feel we’ve created the perfect formula to help retailers double up on growth and make the most of the surge in popularity of both the sugar-free segment and Mogu Mogu.”

The two new flavours will be available to wholesale and convenience from 1 March ahead of a wider multiple rollout.

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