- Product: Mogu Mogu 1l multipack
- Supplier: ASCO Foods
- RRP: £3.49 per bottle
- Available from: Dhamecha
Mogu Mogu is launching a 1l multipack of its most popular flavours, available to independent retailers exclusively via Dhamecha.
The brand’s top-selling Lychee, Mango, Strawberry and Blackcurrant flavours are available in the new 6x1l format, priced at £3.49 per bottle for retailers to sell individually.
It is available exclusively at four Dhamecha depots: Wembley, Croydon, Barking and Leicester. Mogu Mogu Grape is also available as a 1l bottle, but only from Mogu Mogu’s consumer ecommerce platform.
This format expansion comes off the back off research commissioned by the brand which found that 36% of Mogu Mogu shoppers would like to see multipacks in store, while almost a third (29%) also want to see their favourite flavours in 1l bottles on shop shelves.
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“2024 was a bumper year for us. We broke into the top 10 in juice drinks by delivering a quarter of the segment’s growth over the previous two years – more than any competitor. This is largely thanks to our ‘Drink Now’ single formats, which have always been our heartland,” said Indy Jhalli, national account manager at Mogu Mogu distributor ASCO Foods. “But there’s been a noticeable shift towards at-home consumption occasions and our shoppers have been rallying for larger versions of their favourite flavours which they can stock up on and share in front of the telly or around the dinner table.
“We’ve worked with Dhamecha to make sure our new 1-litre six-packs are available in-depot, just in time for the January rush, when a huge influx of shoppers are opting for refreshing soft drinks above other beverages to tide them through the month.”
Daniel Spruds, buyer at Dhamecha Group, added: “Mogu Mogu is continuing to go from strength to strength within Dhamecha’s business. Building on this, the introduction of a 1l multipack format extends Mogu Mogu’s horizon to better access the growing number of at-home occasions. We are extremely pleased to deliver this new pack format into 2025.”
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