• Product: Milky Way Milk 250ml can
• Supplier: Mars Chocolate Drinks & Treats
• RRP: £1.25
• Available: now

Mars Chocolate Drinks & Treats (MCD&T) has added Milky Way Milk to its range of canned milk drinks, in a 250ml format.

The move is part of the supplier’s ongoing commitment to more sustainable packaging. The cans are available in cases of 12 and can be stored ambient, although they are best served chilled.

Last year, MCD&T launched the can range with Mars and Galaxy milk drink varieties. Currently, the flavoured milk drink category is growing by 11.9% year on year, with Mars’ milk drinks seeing annual sales of £18.5m.

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Michelle Frost, general manager at MCD&T, said: “The can format allows us to offer a more sustainable choice that’s easier for consumers to recycle.

“In addition to its sustainable properties, the range of cans are also suitable for vegetarians, have no added sugar and are non-HFSS.   

“We are looking to extend the range available in cans beyond Mars, Milky Way and Galaxy in 2025.”

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