• Product: Mentos Feeling Berry Good
• Supplier: Perfetti Van Melle
• RRP: £1.50
• Available: TBC

Perfetti Van Melle is expanding its Mentos sharing bag range with the launch of the Feeling Berry Good variety.

The new bag, which is vegan-friendly, consists of three flavours: cherry, blueberry and raspberry. Its launch is a response to the growing demand for sharing bags, which now account for 71.4% of sweet value sales within confectionery.

Additionally, berry flavours are outperforming the total sugar confectionery market, growing by 22% annually, compared to 7.7% category growth.

Mentos targets sharing occasions with Fanta and Fruit Mix Pouch Bags

It will be available to independent retailers later this year following an initial launch in Morrisons in April.

Berry flavours also continue to be a consumer favourite, with red fruit growing 19% in the last year, while raspberry, cherry, blackcurrant, and mixed berry sweets saw a 10% rise in sales.

The supplier will support the launch with PoS material and a wider Mentos campaign this summer, spanning out-of-home, VoD, YouTube, influencers and social media.

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