Mentos targets sharing occasions with Fanta and Fruit Mix Pouch Bags

• Product: Mentos Fanta Pouch Bag 140g, Fruit Mix Pouch Bag 140g
• Supplier: Perfetti Van Melle
• RRP: £1.50
• Available: now

Perfetti Van Melle is expanding its Mentos offering with the launch of Pouch Bags for its Fanta and Fruit Mix varieties.

The supplier says it is targeting the growing sharing opportunity and a younger audience with the new formats.

Sharing bags are the most popular pack format in confectionery, accounting for 71.4% of sweet value sales, according to Circana data.

Additionally, fruit flavours are driving growth, while hard chews are up by 17.8% to be worth £71m. The Fruit Mix bag contains a new Green Apple & Blackcurrant sweet.

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Since initially launching in 2022, Mentos Fanta has had its production run extended twice and won a Product of the Year award, while Fruit Mix is the brand’s most popular flavour roll.

Sarah du Plessis, brand manager of Mentos, said: “Younger Gen Z shoppers in particular are an experimental audience looking for innovative options to enjoy with friends. We expect the sharing bags to increase sales penetration amongst this demographic, as well as drive frequency with existing customers.

“This format also allows us to establish ourselves in different positions around the store, helping Mentos reach more people than ever before.

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