Mentos launches Duo Packs for Pure Fresh gum

• Product: Mentos Pure Fresh Duo Packs
• Supplier: Perfetti Van Melle
• RRP: £1
• Available: now

Perfetti Van Melle has launched Mentos gum Duo Packs, consisting of two Mentos Pure Fresh rolls in one outer wrap at an RRP of £1.

The new formats are available in Fresh Mint, Cherry, Bubble Fresh and Tropical varieties.

Mentos to launch 14-fruit-flavour Discovery roll

Their launch comes as Mentos gum has grown by 19% over the past year to reach a £11.6m value.

As with Mentos Pure Fresh’s paperboard bottle, the new duo packs are made with the same material.

Sarah Du Plessis, senior brand manager at Mentos, said: “Launching during a summer of major marketing investment, Duo Packs will benefit from the halo effect of Mentos’ £1.5m media gum campaign, including out-of-home, VoD, YouTube, PoS and influencer and social media engagement. Awareness will be at an all-time high, supporting in-store sales and driving new, Gen Z audiences to the category.”

Read more product news