Pladis has launched a range of year-round gifting products under its McVitie’s Victoria brand.
The range comprises two lines at launch: McVitie’s Victoria Chocolate Orange Dreams and McVitie’s Victoria Chocolate Creations Gifting Pack.
Chocolate Orange Dreams is now a line of its own, having previously been a part of the Victoria Assortment. A chocolate biscuit filled with orange-flavoured cream and covered in dark chocolate, it is now available in a pack of eight at an RRP of £2.
Meanwhile, the Chocolate Creations Gifting Pack is a mini assortment of six milk, white and dark chocolate coated biscuits. Also available at a £2 RRP, its packaging comes with three different on-pack messages to choose from, saying: “Thank You”, “Enjoy” and “You’re Great”.
New Jaffa Cakes and Penguin lines among Pladis’ Christmas 2023 range
Both lines will be rolling out across convenience and wholesale from January 2024, following an initial launch in Sainsbury’s.
“Seasonal biscuit gifting has long been popular, but there’s a huge, relatively untapped, £42m+ opportunity for biscuit gifts which hit the mark all year long,” said James King, marketing director – McVitie’s at Pladis.
“And, amidst the cost-of-living crisis, this shows no sign of stopping with shoppers increasingly seeking out thoughtful, indulgent gifts that won’t break the budget.
“As the leading premium biscuit assortment brand, McVitie’s Victoria is at the helm of this. Our existing, seasonal range is already proving hugely popular – but we’re looking to turn things up a notch and drive further value into biscuit gifting by enticing Brits with a new range of ultra-premium, decadent gifting selections which feature some of our shopper-favourite biscuits.”
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