Australian Vintage has expanded its McGuigan wine brand with the launch of the premium Gold Label range.
The supplier says the new range combines accessibility and premium quality for shoppers looking to trade up for at-home consumption.
It is available in Shiraz and Sauvignon Blanc varieties, launching initially in Sainsbury’s each at an RRP of £10. The supplier said it is planning to list the range with wholesalers and symbol groups.
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According to research from Wine Intelligence, the share of spend of premium wines priced from £8 to £10 is growing among 35-55-year-olds.
“We are seeing a growing trend for premium wines, particularly trade-ups with brands consumers trust,” said Oliver Hoey, brand manager at McGuigan Wines. “We believe everyone should have the opportunity to enjoy a touch of luxury, and the McGuigan Gold Label collection embodies that ethos.”
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