• Product: McCoy’s Epic Eats Grilled Cheese, Flamin’ Fajita
• Supplier: KP Snacks
• RRP: £1.25 PMP
• Available: September

KP Snacks is set to add Grilled Cheese and Flamin’ Fajita varieties to its McCoy’s Epic Eats range, available from September.

Both varieties are launching in £1.25 price-marked packs (PMPs) alongside an on-pack promotion offering shoppers the chance to win an American road trip.

KP launches retailer cash giveaway in support of ‘Heritage’ brands

Running from 2 September to 20 December, the promotion will offer five road trips to be won, as well as discount vouchers to be redeemed at participating UK restaurants and diners.

Currently, McCoy’s is the UK’s number one ridged crisp brand, worth £183.6m and growing by 9% annually. Since launching last year, the Epic Eats range has contributed £10.5m to brand sales.

Additionally, McCoy’s is one of the top five £1.25 PMP brands within bagged snacks, with the price point accounting for 61% of category sales within independents.

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