McCoy’s to launch Hot ‘n’ Spicy variety

• Product: McCoy’s Hot ‘n’ Spicy
• Supplier: KP Snacks
• RRP: £1.25 PMP
• Available: end of January

KP Snacks is expanding its McCoy’s range with the launch of a Hot ‘n’ Spicy variety from the end of January.

The new flavour will be available as a £1.25 price-marked pack (PMP), and is intended to capitalise on the importance of spicy flavours within crisps, snacks & nuts (CSN).

McCoy’s to launch two new Epic Eats flavours with road trip promo

According to the supplier, ‘spicy’ is the third-largest flavour partition within CSN and the largest and fastest-growing among PMPs.

John McDougall, brand manager at McCoy’s, KP Snacks, said: “Building on the success of spicy flavours and the growing demand for PMPs, this launch marries a popular flavour in a popular format to meet consumer demand and drive retailer sales. The new Hot ‘n’ Spicy flavour is guaranteed to become a new consumer favourite.”

Read more product news