McCoy’s launches Hot ‘n’ Spicy 45g grab bag format

KP Snacks has expanded its McCoy’s Hot ‘n’ Spicy variety with the launch of a 45g grab bag format.

Following the launch of the flavour in a £1.25 price-marked pack (PMP) earlier this year, the new smaller size is available now at an RRP of £1.15.

Its expansion comes as McCoy’s is worth £190m and is growing by 5%, ahead of the overall crisps, snacks & nuts (CSN) category.

McCoy’s to launch Hot ‘n’ Spicy variety

John McDougall, brand manager at McCoy’s, KP Snacks, said: “‘Spicy’ flavours continue to thrive in the CSN category and the new McCoy’s flavour is adding variety and quality to the segment.

“Retailer taste tests have already yielded amazing results, with 100% of convenience & independent retailers surveyed saying they ‘love’ the flavour of McCoy’s Hot ‘n’ Spicy and would stock it – a testament to its excellent credentials.

“By launching the new flavour in a grab bag format, we’re engaging even more consumers and catering to the critical food-to-go mission.”

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