Maynards Bassetts launches limited lines through Beetlejuice Beetlejuice tie-up

• Product: Maynards Bassetts Spooky Gums, Liquorice Mix
• Supplier: Mondelez International
• RRP: Both £1.35
• Available: August

Maynards Bassetts is launching limited-edition Spooky Gums and Liquorice Mix SKUs as part of a partnership with the upcoming film Beetlejuice Beetlejuice alongside an on-pack promotion.

Promotional packs of the new varieties will be available this month, giving shoppers the chance to win vouchers of a two-night city break.

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Amy Lawson, senior brand manager for Maynards Bassetts at Mondelez International, said: “With an all-star cast, the collaboration with this iconic return will appeal to fans of the original movie by tapping into those moments of nostalgia that link with our iconic sweet brand.

“We know that fun and taste are key attributes of the category. This partnership absolutely delivers an engaging way to entertain and excite consumers by tapping into a cultural moment and setting the Beetlejuice loose with our deliciously dark and fun campaign!”

Retailers can support the promotion with in-store displays to capture shoppers’ attention.

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