Mondelez International has launched a new on-pack promotion through its Cadbury FC initiative, ‘Match the minute to win it’, offering shoppers the chance to win various football-related prizes.

To enter, shoppers buy a participating pack and enter its barcode and batch code at matchtheminute.CadburyFC.com. They will then be designated a football match from the ongoing UK football season, and a minute within that match.

Shoppers can meet female footy stars through Cadbury FC promo

If a goal is scored in their given minute, they win a prize. Prizes range from stadium hospitality experiences to retail gift vouchers and match tickets.

The promotion is running until late October 2023 on a wide range of Cadbury products, including but not limited to Diary Milk, Wispa, Twirl, Double Decker and Crunchie.

It will also run off-pack, meaning that as long as a product is part of the promotion, shoppers can enter its barcode and batch code even if it doesn’t have the on-pack promotional flash.

Read more product news