Fox’s Burton’s Companies (FBC UK) is debuting a brand new look for Maryland Minis cookies.

The new packaging will showcase the flavour variant front and centre on pack.

The company has invested in a multi-million marketing campaign to support the restage. The new TV advert is set to air from 23 October this year.

Fox’s Burtons identifies mini biscuits sales opportunity for indies

Colin Taylor, trade marketing director at FBC UK, said: “The evolution of Maryland’s brand identity is an exciting time for the business.

“From consumer testing we know that our new packaging has stronger appeal to shoppers and better purchase intent.

“We’re looking forward to seeing the reactions from our loyal shoppers and newcomers to the brand and hope to bring families together over the original cookie everyone knows and loves.”

The Maryland restage is hitting shelves now across its core range in major retailers.

Read more product news