Mars Wrigley has unveiled its 2023 Christmas range, with three new Maltesers launches for convenience retailers.
Among the new products for this year are Maltesers Assorted Truffles, available in a 200g pack at an RRP of £5.50; Maltesers Christmas Mix, a 240g sharing bag of mini Maltesers Reindeers and Teasers (RRP £5.85); and Maltesers Reindeers in 29g single packs in Milk Chocolate and Mint varieties (RRP 75p).
Returning lines include the Celebrations Advent Calendar (£11.80) and the M&M’s Santa (£2.99).
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Cybi Capaldi, senior brand manager, Christmas at Mars Wrigley, said: “Confectionery and Christmas are synonymous and as such brands and retailers alike must ensure an attractive and fulfilling range for consumers to enjoy. Mars Wrigley’s well-loved portfolio captures shoppers’ attention with its range of iconic brands in a huge variety of formats, and this year’s NPD is no different. Tapping into Mars Wrigley’s blockbuster brands and fan favourite formats, we have curated a Christmas confectionery range to surprise and delight shoppers.
“2022 saw a record-breaking year for total grocery Christmas sales, with December passing the £12bn mark for the first time (up 9% year on year) after a unique year of retraction in 2021. This year will be a key moment for retailers to showcase an exciting Christmas line-up to boost sales.
“By bringing back successful launches of Christmas past, combined with a sprinkling of innovative NPD, Mars Wrigley is once again providing retailers with the opportunity to boost their Christmas offering and maximise their sales during what is the most commercially important time of the year.”
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