- Products: M&M’s Crispy Milk Chocolate Santa Treat, Twix & Friends Medium Selection Box
- Supplier: Mars Wrigley
- RRPs: 65p, £2.75
- Available: now
Mars Wrigley has added two new lines to its 2024 Christmas range: M&M’s Crispy Milk Chocolate Santa Treat and Twix & Friends Medium Selection Box.
The M&M’s Crispy Milk Chocolate Santa Treat consists of a milk chocolate Santa shape filled with creamy vanilla, “crispy surprises” and delicious M&M’s Minis, with a 65p RRP.
Its launch comes as the self-eat category is up by 2%, with 36% of Christmas sales coming from small shapes. The supplier is supporting the launch with social-media and out-of-home advertising from early October, along with in-store PoS.
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Meanwhile, the Twix & Friends Medium Selection Box contains 1 x Twix Milk Chocolate Caramel, 1 x Twix Salted Caramel fun size bar, 1 x Twix White Chocolate fun size bar, 1 x M&M’s Milk Chocolate fun size bag, and 1 x Milky Way Magic Stars fun size bag. It is being supported by a £8m+ marketing plan.
“At Mars Wrigley we are continually looking to bring new products to the market that both cater to evolving consumer demand and drive category growth and excitement,” said Laura O’Neill, Christmas & gifting senior brand manager. “Chocolate plays an important role during many key seasonal rituals, from small festive gifts to daily delights and as such, seasonal and gifting is worth £1.8bn of total chocolate value sales.
“Our new launches for Christmas 2024 tap into different shopper needs and will appeal to consumers looking to purchase their favourite brands and products with a seasonal twist.”
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