• Products: Milky Way Crispy Rolls, Twix Crispy Rolls, Bounty Crispy Rolls
• Supplier: Mars Wrigley
• RRP: 45p (Nisa) 55p (Bestway)
• Available: 1 February

Mars Wrigley has confirmed the relaunch of its Milky Way Crispy Rolls, alongside the launch of new Twix and Bounty Crispy Rolls.

The Milky Way Crispy Rolls combine rich chocolate, a creamy centre and crisp wafer. Featuring a creamy coconut filling and milk chocolate coating with coconut shavings, the Bounty Crispy Rolls combines a much-loved format with the iconic Crispy Rolls recipe. The Twix Crispy Rolls feature a caramel cream, differentiating it from the Bounty and Milky Way variants.

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Better Retailing’s sister publication RN first reported the launch of the products in its 17 January issue.

The supplier says the range is available in single bars across grocery, convenience and wholesale channels from 1 February. It is already listed at Nisa and Bestway.

Research shows 70% of shoppers seek a unique, multi-texture chocolate experience hopes the range can tap into demand, with chocolate wafers making up 20% of the chocolate bar category and growing by 10% year on year.

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