Malibu has partnered with Emmy-award winning actor, Brian Cox, in a new campaign designed to “encourage people to ‘Clock Off’ and ditch overwork.”

The second iteration of Malibu’s ‘Do Whatever Tastes Good’ campaign, comes off the back of a new survey that revealed that around 79% workers across the UK, US, France, Germany, Greece, Italy and Spain regularly work overtime, logging an average of 2 working days each week.

The US ranked the highest with the average worker clocking 60 hours of unpaid overtime per month, followed by the UK at 40 hours and Germany with 31 hours per month.

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Cox stars in the campaign advertisement, wearing a pink suit and vintage roller skates. Leaving the boardroom precisely at 17:01, he skates down the boardwalk, inviting others to “clock off with him and release their summer selves”. The advert ends with Cox on the beach with a Malibu Piña Colada in hand.

Alison Perrottet, brand director of Pernod Ricard for UK, said: “Our mission is to make Malibu synonymous with summer and as we all start to experience longer evenings and more sunshine, we’re reminding everyone of what’s important… Clocking Off! This is just the start of a whole host of activities we have planned throughout the summer months as part of the number one coconut rum in the UK’s ‘Do whatever tastes good platform’, which includes tapping into Happy Hours, sampling, and impulse activations for our ready-to-drink cans.”

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