• Product: Magnum Vegan Almond
• Supplier: Unilever
• RRP: £2.30
• Available: now

Magnum has introduced a new recipe for its vegan ice cream range including Magnum Vegan Almond.

The new soy protein recipe replaces the pea protein recipe Magnum had been using up to now, which the supplier says offers consumers a more velvety taste and texture.

In the past year, Magnum’s vegan range has seen 75% growth, largely attributed to 2024’s Magnum Blueberry Cookie launch.

According to the supplier, the plant-based segment continues to grow, with 10% of households containing a member following a vegan or vegetarian diet, and 5% containing a flexitarian member.

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Daniel Lythgo, brand manager Magnum UK at Unilever, said: “Magnum is committed to providing delicious products that support consumers’ vegan, vegetarian, or flexitarian lifestyles all year-round. This new soy-based recipe not only delivers an exceptional taste experience but also presents a significant opportunity for retailers to help drive incremental ice cream sales.

“We constantly test and evolve our products to bring shoppers the most indulgent ice cream experiences. This is no different for our Vegan Almond stick, and testing with consumers found that they really enjoyed our new velvety vegan ice cream recipe.”

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