Magnum launches marbled Utopia ice-cream range

• Product: Magnum Utopia
• Supplier: Unilever
• RRP: £2.30 (single), £4.25 (3pk)
• Available: now

Magnum has launched its new Utopia range of marbled ice cream in two varieties: Double Cherry and Double Hazelnut.

The new range is meant to cater for consumers buying ice cream for an indulgent treat, which supplier Unilever says is the leading reason for purchase in the category.

Double Cherry is a combination of marbled berry-flavoured and velvety panna ice cream, drizzled in sour cherry couli sauce and covered in Magnum milk chocolate and crunchy berry-flavour sugar pieces.

Unilever launches bite-sized Magnum Bonbon range

Double Hazelnut swirls hazelnut and caramel almond ice creams within a rich salted hazelnut sauce. The ice cream is coated in thick white chocolate studded with salted caramelised hazelnut, almond and pistachio pieces elevating the sensory experience.

The launch follows last year’s duo, Euphoria Pink Lemonade and Chill Blueberry Cookie, with the former being the top new product launch within the ice cream category in 2024, according to Nielsen figures.

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