Lynx expands with Sunset Fresh range

• Product: Lynx Sunset Fresh
• Supplier: Unilever
• RRP: Body Spray (150ml/200ml/250ml – £3.95-£5.00) Anti-Perspirant (150ml/200ml/250ml – £3.95-£5.00) Roll-On (50ml – £2.25) Shower Gel (225ml/500ml/700ml – £1.25-£3.50)
• Available: Now

Lynx has expanded its core range with the launch of Sunset Fresh, a new aquatic-inspired fragrance designed to appeal to younger consumers.

Available across convenience and wholesale channels, the latest addition aims to strengthen Lynx’s position in the male grooming category while tapping into evolving fragrance trends.

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Formulated with refreshing natural ingredients, Sunset Fresh combines tropical mango and sweet mandarin notes, offering a crisp and invigorating scent profile. The new variety is available in body spray, anti-perspirant, roll-on, and shower gel formats, catering to a wide range of shoppers.

Monique Rossi, general manager, deodorants at Unilever UKI, highlighted the importance of innovation in the personal care sector: “Fragrance remains the number one confidence driver among young males. Sunset Fresh has been developed to resonate with our core audience while helping retailers refresh their shelves. With strong marketing investment planned, we expect it to be a major success.”

Lynx will support the launch with a £2m marketing campaign running from July to September, ensuring high visibility across key retail channels. The PETA-approved vegan range is packaged in infinitely recyclable cans, reinforcing Unilever’s commitment to sustainability.

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